Artificial Intelligence, or AI is sweeping the nation as a useful way to automate processes. Yet, AI can provide much more than just automation. Staffing organizations are using AI for their talent acquisition strategies by creating source lists on the fly, customizing candidate outreach, and overall client strategy.
Today, we’re breaking down the best ways to incorporate AI (such as ChatGPT) into daily talent outreach activities and unlocking the power of this one-of-a-kind technology.
Classifying Talent Sources
AI takes the time and guesswork out of doing research. For example, if you are looking to place a tougher candidate AI can be utilized to ask questions such as: What companies are the most likely to employ people who fit your conditions? An AI chatbot can provide an answer in a matter of seconds. In turn, you are producing quicker and more accurate results than simply using a search engine or word of mouth alone.
Other examples? Say you are looking for a software developer that needs azure experience. You can ask ChatGPT to “generate a list of competitor organizations that are likely to have employees with experience in this skill or process” (Furman, 2023).
Customizing Candidate Outreach
An area AI can do outstandingly well in is creating outreach templates. “ChatGPT can essentially write from scratch an entirely new message that is suitable for your candidate” (Furman, 2023).
Accelerating Recruitment Marketing
Producing marketing materials can be time-consuming and tedious. AI takes the guessing out of creating engaging content. “With a few prompts, an AI tool can write a powerful (value proposition) that sets your organization apart from rival employers. Likewise, GAI can be used to write LinkedIn posts, create job ads, or produce video scripts” (Furman, 2023).
This is a great way to outsource copy creation and quickly produce sellable materials likely to attract top candidates.